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Our coaching model is designed to make you successful

Out Now! Mia’s new book Self Explanatory: Long-Lasting Wellness

Unlock Business Wealth

Helping business owners understand how their business stands in the industry

01

Helping entrepreneurs build a business with a solid foundation 

02

Helping business owners connect and support one another in their journey

03

Helping business owners scale their business to a valuable enterprise

04

Changing  the  narrative  on  business ownership  with  passion  and  purpose

Alejandra's Journey

Founder and CEO

Alejandra Santos is a seasoned entrepreneur, consultant, business coach, and strategist who is passionate about helping other entrepreneurs and business owners build and harvest wealth through their businesses. 

We can help you

Brick & Mortar 

If you want to start a brick & mortar store, our coaching can help you set a strong foundation to minimize the common pitfalls of having a store. If you already have one, we can help you unlock untapped revenue with new marketing strategies and transform your business model to adapt to new industry trends and customer behavior. 

We can help you

Ecommerce/ CPG/ Retail

Whether you are starting out or have an ongoing business, we have the resources that will guide you to do it yourself or expert coaching that can help you set up a store, pricing, find your customer, understand term notes with investors, learn how to pitch to an investor and operate your business efficiently. 

We can help you

Services

If you want to start a service business, we can help you set up the foundation, systems in place, strategize to go to market, and continue coaching you along the way to grow and increase revenue streams. If you already have a service business, we can help you increase profit margins and streamline your operations. 

We can help you

Mobile Apps-Tech

Whether you are starting out or have an ongoing business, our resources and coaching can help you prepare for fundraising events, stay compliant with investors, develop strategies for customer acquisition, understand financial metrics and more. 

Start Your Business from Scratch

Data from the BLS shows that approximately only 25% of business owners exit voluntarily.

Building and managing a business that can be exited for millions of dollars is a business strategy that needs to happen daily.

Most business owners lose a mountain of wealth by not having this in mind from day one.  

Alejandra Santos

Helping you make smart decisions, accountability weekly calls, goal tracking and performance, available resources in marketing, finance, operations and compliance. Access to our community with other entrepreneurs and business owners

Entrepreneur & Startup Coaching
Growth and Scale Coaching

Improve your business operations, strategize efficiently, make operations smoother, and use new opportunities. Our custom approach helps you identify, protect and grow value by improving your revenue streams, leadership and team dynamics.

Identifying how much return your business gives you, access to simulations on best exit strategies to execute, consistent performance tracking, and getting you ready for the possible best value outcome. 

Exit Planning Coaching

Brands that love us:

A mobile app client Iris who has worked with Alejandra for years
A beauty ecommerce client that has worked with Alejandra for years
A dog trainer and coach who has worked with Alejandra for many years
A kid snack brand that has worked with Alejandra for many years
A translation company that has worked with Alejandra for many years
A consumer product good company that makes flax milk and ahs worked with Alejandra

More Success Stories

Kathy

They have helped create some amazing investor decks for fundraising rounds. Alejandra developed in-depth financial modeling that showed me what my cash position would be at any moment. I will continue to work with them for all of my financial needs!

Seth

Startup Tandem has been my partner since I launched my business. It has been a great partnership, they are flexible in services, pricing and care for the best interest of my business. I definitely recommend them to whoever is looking for a company that stands behind their customer base

Stephanie Pumilia

Startup Tandem was a helpful and wonderful company to work with. As a small business owner, they have provided support through every stage of my business with thoughtful counseling and thorough dedication. I will certainly continue to work with them.

Brands that love us

Alejandra has been with us for over a year and through a few transitions to support our financial needs as an early startup. She has been a great partner through her commitment to our team and guiding/supporting the changes in the business. She is always accessible and available to talk, and has an amazing network that she has connected us with over the year to help with other parts of our business.

Jennifer Green Park Brands-Betr Remedies

Alejandra and Startup Tandem have helped guide me and my business in expert fashion. Very knowledgeable and competent staff. Alejandra tells it like it is and backs up all her consultation with excellent data and knowledge. I would recommend her and her services to anyone looking to grow their business!

Osei Gyamfi- Splitsees

I have been with this company for a few months and during our monthly meetings they have showed me where I can make improvements. They are very involved, responsive, and are always available to come to the rescue if I need something outside of the normal ask. I really appreciate that I can pick up the phone and talk without thinking how much this will cost me.

Sofie Petrovic- Luxe Van Sprinter 

Scale and Grow Your Business

Explore Our Membership Curated for CEOs

Upcoming Workshops: Free for Gold Members

  • Multiple Dates
    Fri, Jun 28
    Jun 28, 2024, 12:00 PM – 1:00 PM
    Virtual Event
    Jun 28, 2024, 12:00 PM – 1:00 PM
    Virtual Event
  • Multiple Dates
    Wed, Jul 17
    Jul 17, 2024, 2:00 PM – 3:00 PM
    Virtual Event Webinar
    Jul 17, 2024, 2:00 PM – 3:00 PM
    Virtual Event Webinar
  • Thu, Aug 08
    Aug 08, 2024, 12:00 PM – 1:00 PM
    Virtual Event
    Aug 08, 2024, 12:00 PM – 1:00 PM
    Virtual Event
  • Thu, Sep 12
    Sep 12, 2024, 1:00 PM – 2:00 PM
    Virtual Event
    Sep 12, 2024, 1:00 PM – 2:00 PM
    Virtual Event
  • Thu, Sep 26
    Sep 26, 2024, 1:00 PM – 2:00 PM
    Virtual Event
    Sep 26, 2024, 1:00 PM – 2:00 PM
    Virtual Event
  • A business with $2M profit at a 2.3X industry multiple is worth the same as business with $1M profit at a 4.6x industry multiple. Let's grow the VALUE of your business!

    +5X

  • Unlike any other platform you will obtain an annual business assessment included in the membership. We will see how your business is positioned in the industry and receive customized plan of action report.  

  • If you decide to obtain coaching, our coaching program is created to help you strengthen your weak areas and to add more value in the areas that you are outperforming. We set actionable goals and recalibrate to achieve milestones.

    If you are doing it on your own, we will review your performance metrics as a group. 

  • We have access to industry databases where we can look at updates, forecasts and performance to strategize efficiently. 

Changing the narrative in business ownership

Unlike other platforms, we focus on increasing business value.

Because we know about only 25% of business owners
ever get to have a voluntary exit 

Become a member to enjoy discounts on products, business courses and selective partners services

Buildings from Below

The Educated CEO / The Educated CEO / The Educated CEO / The Educated CEO / The Educated CEO / The Educated CEO / The Educated CEO / The Educated CEO / The Educated CEO / The Educated CEO / The Educated CEO / The Educated CEO / The Educated CEO / The Educated CEO / 

The Educated CEO / The Educated CEO / The Educated CEO / The Educated CEO / The Educated CEO / The Educated CEO / The Educated CEO / The Educated CEO / The Educated CEO / The Educated CEO / The Educated CEO / The Educated CEO / The Educated CEO / The Educated CEO / 

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Get a FREE business valuation after completing a questionnaire, we will analyze where your business stands in the industry and provide you with a comprehensive report with an action plan that will help you increase the value of your business.

Obtain a FREE business valuation 

Changing the narrative on business ownership, one business at a time!

Start your business

For entrepreneurs looking to build a business from scratch with a strong foundation in business, strategy, finance, tax, leadership and marketing. 

Scale your business

For CEOs and Founders of CPG/retail, eCommerce, service and SaaS businesses who want to scale revenue, and customer acquisition, or prepare for an exit. 

Join a community of CEOs

For entrepreneurs and seasoned CEOs looking to connect with other like-minded business owners, support each other in a group setting to solve operational problems, increase sales, or share ideas.

Our Mission

We are on a mission to help as many business owners as possible to change the narrative on business ownership. While 100% of business owners will exit their business, less than 25% exit their business voluntarily, and only 50% have grown enterprise value within their business. Business owners don't know the potential wealth that can be unlocked within their business.  

It all starts with the right Coaching, Education, and Opportunity. 

We are on a mission to change the narrative on business ownership. We will do this by providing education, resources, coaching, mentoring, access to a community, and support for one another. We want to help as many business owners as we can. Are you ready to leap of faith in yourself and be surrounded by incredible people who will support you along the way?

For entrepreneurs and seasoned CEOs looking to connect with other like-minded business owners, support each other in a group setting to solve operational problems, increase sales, or share ideas.

The Educated CEO Membership

For entrepreneurs looking to build a business from scratch with a strong foundation in business, strategy, finance, tax, leadership and marketing. 

The Startup Blueprint

For CEOs and Founders of CPG/retail, eCommerce, service and SaaS businesses who want to scale revenue, and customer acquisition, or prepare for an exit. 

Scale your Business

Obtain a free business valuation today!

Your business will be assessed across the 8 main drivers of business value. This will give you a baseline of where your business stands in the industry. You will also receive a report with a plan of action. 

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